Caravan Industry Victoria CEO Stepping Down

Rob Lucas, the long-serving CEO of Caravan Industry Victoria will be succeeded in the top job by current general manager of operations Daniel Sahlberg.

caravan industry
Rob Lucas, CEO of Caravan Industry Victoria, speaks at the 2022 Hall of Fame Business Awards.

The CEO of Caravan Industry Victoria is stepping down from the top job.

Caravan Industry Victoria president Nat Schiavello has announced that Rob Lucas will hand the reins to the current general manager of operations, Daniel Sahlberg, on January 1, 2023.

“Happily, Rob will not be lost to us, as he will become CEO of the National Caravan Industry Training College (NCITC) and guide this vital initiative to its full potential,” Mr Schiavello said.

“This handover is the culmination of a carefully planned succession which will ensure consistency and continued success for the association, and also for the Training College.”

Mr Lucas was appointed as CEO of Caravan Industry Victoria in 2011.

“Since Rob commenced as our CEO, he has brought the association decisively into the 21st century, and it was not by accident,” Mr Schiavello said. “In 2012, he launched the Victorian Caravan Industry Blueprint, a 10-year strategic plan that he has since turned into a reality. Through much of that time, Rob has worked closely with Daniel, who became his natural successor and will now build on Rob’s strong foundation as we enter the post-covid era. Rob has always had an unflinching focus on promoting and protecting members at all times, and his planned handover to Daniel – with the strong support of the Executive and Council – ensures the consistency of service we deliver to members.”

Mr Sahlberg started working in the caravan industry when he was a teenager. At the age of 20, he Windsor Caravans’ product development and drafting manager, and a few years later he was a principal author of the RVMAP accreditation program. Since joining Caravan Industry Victoria in 2015 as industry development manager, he has worked alongside Mr Lucas on RV Service Safe, various trade days, a virtual caravan show, the Training College and all of the associations RV shows.

“Rob personally recruited Daniel and has mentored him to take over the CEO role, so we can all be certain the reins are passing from one pair of safe hands to another,” Mr Schiavello said.

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Max Taylor has been caravanning since he was a kid and was the editor of some of Australia's most well-known RV publications for almost 10 years.